Counted cross stitch designs by Heritage Crafts


Heritage Crafts is a world leader in counted cross stitch design. We work with talented artists, including John Clayton, Peter Underhill and Valerie Pfeiffer to produce highly detailed cross stitch designs which are a joy to stitch. Our cross stitch designs cater for everyone, male and female, from young children and beginners to expert stitchers.

Our latest catalogue is featured here, with our complete range of counted cross stitch kits and other products we produce or distribute, including Zweigart® needlework fabrics and Premax Italian needlework scissors.

All our cross stitch kits are available from your local needlework stockist or directly from our online store. In case of difficulty please contact us for details of a local stockist who can help you. Alternatively, if you cannot find a suitable stockist, phone Heritage Direct on 01889 585666 during normal office hours.

We welcome your interest in our site and invite you to contact us with your comments or questions - drop us a line or give us a call.

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[17.03.18] 'Wedding Day' is Karen Carter's newest design, part of The Karen Carter Collection.

'Small Packages' is the latest design to join The Peter Underhill Collection.

[05.03.18] 'Dancing in the Rain' and 'Cats and Biscuits' are the latest additions to The Peter Underhill Collection.

[26.02.18] We have three new kits to show you!

'Tottering Tower' is a brand new addition to Karen Carter's Birds of a Feather range.

Peter Underhill has produced two more Simply Heritage designs for us, 'The Intellectual' and 'The Insomniac'.

[12.02.18] We have a few new designs to tell you about!

'Bailey' is our second design based on the photography of Villager Jim. Bailey, who is a gorgeous Boxer puppy, is watching the world go by while he is waiting for his master to come and take him for a walk. You can see our Villager Jim designs here.

Karen Carter has produced three more colourful designs for us - 'Night Owls', 'Making Honey' and 'Love Owls'. These designs are all in Karen's Birds of a Feather and Karen Carter Collection ranges.

We also have new additions to The Peter Underhill Collection and a new Simply Heritage design, also by Peter.

You can see all our latest designs here.

[29.11.17] Meet Darcey, John's new Elegance lady!

[13.11.17] We are honoured to be working with wildlife photographer 'Villager Jim'. The picture which started everything off is 'After the Walk', which shows Jim's labrador, Dilly, having a well earned rest by the fire after her walk in the Derbyshire countryside.

This is our first Villager Jim cross stitch design, and it is available now as a complete cross stitch kit with 27 count evenweave or 14 count aida fabric. You can see it here.

Please follow Villager Jim's daily photographic adventures on www.facebook.com/villagerjim

[13.11.17] This week we have two new contrasting designs from Peter Underhill.

'Crane' is absolutely stunning with a background in wonderful shades of blue. This Japanese crane is standing majestically with Mount Fuji in the background. This makes a lovely companion to Peter's 'Flamingo', part of the Peter Underhill Collection.

'The Individual' joins 'The Imposter' and 'The Antagonist', both of which have been real hits. The individual is a black sheep who is standing among his white companions. They are all part of the Simply Heritage range.

[20.10.17] We have a couple of new designs to tell you about!

John Clayton’s latest Elegance lady is Isla. Her dress flows down to the floor in ruffles of striking shades of azure. Behind her the ornate fireplace with its candelabrum and flowers is the finishing touch.

The latest Little Friend is ‘Black Labrador’. This lovely dog, who is wearing a bright red collar, is waiting expectantly for his walk.

[27.09.17] Christmas Dinner is ready... yum! Part of The Karen Carter Collection.

[25.09.17] Crazy Cat Lady is back - 'Purrfect Fit' is Peter Underhill's latest addition to this popular range.

Also new from Peter is 'The Antagonist', part of the Simply Heritage range, containing whole stitches only.

[04.09.17] 'Flamingo' is a truly beautiful design of a pink flamingo against a stunning dramatic border in shades of turquoise. Another new design in the Peter Underhill Collection!

[25.08.17] 'Ollie and Ivy' have now joined the Peter Underhill Collection!

[24.08.17] New from John Clayton we have 'Christmas Skaters'. This beautiful design takes us back to the Victorian era. The skaters are enjoying their time on the ice against a background depicting the Christmas season perfectly. This design is part of the John Clayton Collection.

[23.08.17] Here are three more designs from our new Christmas 2017 collection.

These two robins were painted by Karen Carter. 'Round Robin', shows a rather round robin sitting on a branch where he is hoping that both his Christmas stockings will be filled with presents! Two robins are taking advantage of the mistletoe to steal a 'Christmas Kiss'. These a part of the Simply Heritage range and contain whole stitches only.

Peter Underhill's 'Ollie Owl' is all wrapped up against the cold winter weather in his warm hat and scarf. This design is available on 27 count evenweave fabric and on 14 count aida. Ollie is part of the Peter Underhill Collection.

[23.08.17] Brand new from Karen Carter are six cross stitch greeting cards, which include two Christmas designs. These are so colourful and full of life and will be loved by the stitcher and recipient alike. They are worked on 14 count aida, the Christmas ones on Opalescent aida, which gives them a sparkle, and contain whole stitches only. The kits include card and envelope, and a full alphabet chart so you can personalise your card if you wish. You can see them all here.

[06.07.17] Brand new from Karen Carter are six cross stitch greeting cards, which include two Christmas designs. These are so colourful and full of life and will be loved by the stitcher and recipient alike. They are worked on 14 count aida, the Christmas ones on Opalescent aida, which gives them a sparkle, and contain whole stitches only. The kits include card and envelope, and a full alphabet chart so you can personalise your card if you wish. You can see them all here.

[06.07.17] Today we have a new addition to the Silhouettes, a range which has been going for over twenty years and is still very popular. 'Wash Day' is from Amanda Jane Butler, and is the first Silhouette from her depicting life in industrial times.

'Ginger Kitten' is a new addition to our Little Friends range.

[05.07.17] The sixth addition to The Karen Carter Collection is called 'Retail Therapy', and is perfect for ladies who love to shop. This design is available on 27 count evenweave fabric or on 14 count aida.

[28.06.17] Here are two fun new additions to our Simply Heritage range. No fractional stitches in these, ideal for beginners or a quick fix of cat related stitching!

[16.06.17] We're delighted to bring you John Clayton's new Elegance Lady, 'Zoe' available on 27 count evenweave fabric and on 14 count aida.

[16.06.17] We have quite a few Christmas designs on their way, and the first is from Peter Underhill - 'Christmas Tigger'. This is a Christmas Card kit, and contains only whole stitches. You can see it here.

Also from Peter Underhill we have a new addition to the Cats Rule! range - 'Believe in Yourself', another design with a positive message by Peter. It is available on 27 count evenweave fabric and on 14 count aida.

[14.06.17] 'The Potting Shed' is the fifth design in The Karen Carter Collection, perfect for those gardeners amongst us!

[19.05.17] 'On Holiday with Crazy Cat Lady' from Peter Underhill is the latest 'Crazy Cat Lady' design. Here she is sitting outside her beach hut surrounded by her cats, some of whom are sleeping, and some getting into mischief. The detail and colour in this design make it fascinating to stitch. You can see this and all Peter's Crazy Cat Lady designs here.

[18.05.17] The fourth design in Karen Carter's new Collection is now available - 'The Sewing Room'. You can see this and the rest of the range here.

[11.05.17] 'Ready, Steady, Bake!' is the third design in the new Karen Carter Collection - you can see them all here.

[24.04.17] 'It's Summer' is the latest design to join Peter Underhill's popular Cats Rule! range.

[11.04.17] Karen Carter has produced a wonderful new series of designs for us, the first two of which are 'Afternoon Tea' and 'Herb Garden'. You can see them here.

[07.04.17] Brand new from John Clayton is 'Rose', the latest addition to his Elegance range. Rose is dressed in a beautiful pink dress, and is standing in front of her piano. Maybe she has just given a recital and is enjoying the applause from her audience. You can see the Elegance range here.

[09.03.17] Karen Carter has produced these two colourful lighthouses for us - one by day, one by night. They're part of her By the Sea range.

[28.02.17] We've added two new designs to our Simply Heritage range. These are 'Natter Natter' by Karen Carter, and 'Paula Bear' by Peter Underhill. Simply Heritage is a range of whole-stitch only designs, ideal for beginners or a 'quick stitch' for the more experienced cross stitcher! They are available as complete cross stitch kits with 14 count aida fabric. You can see the Simply Heritage range here.

[08.02.17] Peter Underhill has produced two wonderful new designs for us - both new additions to The Peter Underhill Collection You can see all the designs in this popular range here.




New cross stitch kits

New cross stitch kits

New cross stitch kits

New cross stitch kits

New cross stitch kits

New cross stitch kits

Darcey cross stitch by John Clayton

Villager Jim Cross Stitch

New cross stitch kits
New cross stitch kits

Christmas Dinner cross stitch by Karen Carter

New cross stitch designs by Peter Underhill
Ollie and Ivy cross stitch by Peter Underhill